This statement, first made by Sir Winston Churchill as the British troops were going into battle during World War II, is as relevant today as it was then. We can use this strategy in any area of our lives.
A number of years ago, my wife Georgia and I had occasion to put this to the test.
Our family cat (and friend) Ming was seriously ill. When we brought him to the vet, we were not sure if the little guy would make it.
I cannot express in words the emotional impact this had on us. Suffice to say we were devastated at the thought of losing him.
Driving home, we decided that we would not give up until Ming did. We employed every strategy and technique we knew.
In addition to what the wonderful people at the Edgebrook Veterinary Hospital, especially Dr. Tom Schenck who over the years has become a great family friend, were doing to help our beloved pet, we prayed, called prayer groups and found ourselves turning to faith and developing a belief that all would be well.
While we agreed that the outcome was out of our hands, we vowed not to lose faith that Ming could, in fact, survive this.
I remember at one point saying to Georgia, “We’re not giving up until he does.”
We will never know exactly what happened but the next day Ming had improved considerably and was up, walking around the cage in the veterinary center.
I believe that, in addition to what was being done medically, our unwavering belief in his ability to recover, along with the faith of the people at Edgebrook and all of the prayers being said, made the difference.
Several weeks later, Ming, while still not fully recovered, was back to normal. This experience has reinforced in me the belief that one should never, never give up. Whether in health matters (animals or people), business, or any area of life, it is our duty to do everything we can to affect a situation and as Sir Winston said, “Never, never, never, never give up.”